First Day is a modern health and wellness company dedicated to reimagining family nutrition. At our core, we believe that healthy habits start with small, simple steps, and that the best way to build lifelong wellness is to make it joyful, science-backed, and accessible. We create premium gummy vitamins and supplements for children, teens, and adults that combine cutting-edge nutritional research with clean, responsibly sourced ingredients. Unlike traditional vitamin brands, First Day doesn’t settle for outdated formulas, hidden fillers, or sugar-laden products. Instead, we take a thoughtful, “less but better” approach, carefully curating the essential nutrients families need most, based on the latest clinical data. Our mission is to close the nutrition gap for modern families while removing the guesswork, stress, and clutter that so often overwhelm the supplement aisle. What Makes First Day Different? 1. Science-First Formulations We don’t rely on outdated Recommended Daily Values. Instead, our team of researchers and advisors reviews the latest global health data, from the World Health Organization to the National Institutes of Health, to determine which nutrients kids and adults are truly lacking in today’s diets. Our formulas are then tailored to fill those modern gaps rather than overwhelm the body with unnecessary or excessive ingredients. 2. Clean & Junk-Free Parents shouldn’t have to choose between vitamins and hidden junk. That’s why First Day gummies are free from artificial colors, artificial flavors, artificial sweeteners and fad ingredients. Instead, we use natural fruit flavors, organic cane sugar (just a touch), and science-backed ingredients that make wellness taste like a treat, not a chore. 3. Family-Centered Approach We started with kids, but quickly realized that parents needed support too. From Kids’ Daily Essential Gummies to Teen and Women’s and Men's Health Formulas, our line is built for families at every stage. Because when parents feel good, kids thrive too.