BabyBjörn

Founded in Sweden in 1961, BabyBjörn is a family-owned company devoted to making life with small children easier, safer, and more joyful. With over six decades of experience, our mission remains unchanged: to support families by creating thoughtfully designed, high-quality products that foster closeness and confidence in parenting.

Our product range includes baby carriers, bouncers, sleep solutions, kitchen essentials, and bathroom accessories—all developed in collaboration with medical experts, safety specialists, and families. Every item is crafted to meet a real need and is rigorously tested to exceed international safety standards. We believe that when parents feel secure and supported, they can focus on what truly matters: bonding with their children.

BabyBjörn’s legacy of innovation and safety makes it a valuable partner to pediatric professionals. Our products are not only tools for caregiving—they are instruments for nurturing developmental milestones, fostering parent-child bonding, and supporting healthy routines. Whether it’s a carrier that promotes ergonomic positioning or a bouncer that encourages motor skills, BabyBjörn designs with intention and expertise.

As a brand, we are deeply committed to sustainability, inclusion, and innovation. We invest in long-term research and development to ensure our products are not only functional and stylish but also durable and responsibly made. Our leadership philosophy emphasizes self-awareness, continuous learning, and integrity—values that shape our workplace culture and our relationships with customers. We believe in supporting all families, regardless of structure or background. Our workplace culture emphasizes diversity, inclusion, and openness, and our products are designed to meet the needs of parents everywhere—from single caregivers to blended households

BabyBjörn products are available in over 55 countries, with the United States as one of our largest markets. To date, more than 50 million babies have been carried in a BabyBjörn carrier. Our headquarters are in Stockholm, with regional offices in New York, Tokyo, Seoul, and Hong Kong, and a global team of approximately 180 employees.